Sexual Wellness Brand Future Method Strikes Partnership With Reckitt's Venture Arm
Summary
Anal surgeon Evan Goldstein, founder of Future Method and Bespoke Surgical in New York City, describes the investment as a pre-round and says his brand will be looking to raise again soon. With Access VC expressly interested in the brand off the bat, Goldstein says conversations went a lot smoother than theyve gone with other potential investors squeamish talking about anal sex. That was the phone call Ive been waiting for.Goldstein underscores that Reckitt and Future Method share a similar goal of promoting healthy sex sans stigmas. By adding Future Methods powder to the water typically used to douche, consumers dont have to overhaul their rituals to get the health benefits the powder packs containing panthenol and licorice provide.Theyre pH-balanced, super soothing and specifically whats called isotonic and iso-osmolar, which is basically the same makeup of the cells in our anus, so that youre just cleaning, youre not dehydrating or wreaking havoc on the cells. By using a solution that is not toxic, non-irritating and by supplementing with pre and probiotics, were looking at how to diminish the change in that microbiome, which then has the potential of decreasing STDs, infections.For Goldstein, its important to teach younger gay men optimal sexual health habits from the start.