Shout Web Strategy Provides Recommendations on Protecting Your Brand from Online Risks
Summary
Its certainly not a new technique and it has been a threat since 2007, when Google re-wrote its guidelines stating that its very difficult for a competitor to inflict harm on your site through negative SEO.Essentially, what is happening here is that the hacker will create large volumes of links to poor quality, distasteful sites that are, in most cases, not contextual to the business.It’s certainly not a new technique and it has been a threat since 2007, when Google re-wrote it’s guidelines stating that it’s very difficult for a competitor to inflict harm on your site through negative SEO.However, since Google’s algorithm updates, through major releases such as Google Penguin that are designed to really to a hard line on web spam, it appears this tactic is now on the rise, with reported extortion emails being sent to web masters.Michael Jenkins of Shout recently said negative SEO exists and is capable of damaging or destroying a website through malicious backlinks and spamming.“Negative SEO is a real threat that can potentially lead to a dramatic drop in site rankings, traffic and have huge effects on a companies bottom line,” Mr Jenkins said.“If your brand is highly visible on the search engines, on sought after phrases, there is a very real chance that your brand could be subjected to negative SEO.”Many believe that Google is able to see unnatural occurrences in a sites link profile, and hence, they will discount the links that have been maliciously created.Essentially, what is happening here is that the hacker will create large volumes of links to poor quality, distasteful sites that are, in most cases, not contextual to the business.