Synamedia CEO Seeks New Video Service Tangents
Summary
Padrines, designated as the CEO of Synamedia in June, took the helm of the new company following more than six years as VP of global service provider for Europe, the Middle East, Africa and Russia at Cisco Systems Inc. (Nasdaq: CSCO).That involves a unified view/search system that can track whats on offer from more than 100 OTT apps and services, from Netflix on down, and essentially break down those individual content silos.Synamedia envisions that its system, which weaves in the content and metadata planes required to conduct and present these types of cross-app searches, could be used by ISPs as a revenue enhancer.Synamedia, he added, is having discussions with "some large broadband players" about the product, but doesnt have any specific trials or deployment deals to reveal just yet.With respect to "friends and family," Padrines says the system, which would monitor and analyze credentials activity, could be used by a pay-TV provider to upsell to a plan, perhaps for a few extra dollars per month, that would authorize a contained level of password sharing.
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