CONCENTRIC EQUITY PARTNERS ANNOUNCES INVESTMENT IN INFUSION MARKETING
Summary
CEP will partner with Infusions Co-Founder and CEO Tim Keith, who will continue leading the business and retain a significant ownership stake.Infusion, headquartered in Memphis, TN, has worked with hundreds of banks and credit unions across the U.S., helping clients generate more than $15 billion in new deposit and loan balances. Enabling these results is the Infusion Norm, a continually updating, proprietary database of over 10 billion normative data points from hundreds of peer institutions. Since Tim Keith became CEO in 2019, the Company has emerged as a leader in digital marketing for community banks and credit unions, building on its foundation since 2007.CEP is excited to partner with Tim and the entire Infusion management team to leverage the Companys differentiated sales model, expansive proprietary dataset, and reputation with CEPs considerable industry experience and network in the banking industry. "Infusions technology and amazing team, unlike many others, are able to provide key insights and marketing strategy to banks and credit unions," said Todd Paul from CEP. ""In this process, we wanted to find a partner who was knowledgeable in the industry, trustworthy, and had the same values as our company," said Co-Founder and Chief Executive Officer Tim Keith.