Adobe Analytics Data Shows Cyber Monday Broke Online Sales Record with $7.9 Billion
Summary
SAN JOSE, Calif.--( BUSINESS WIRE )--Adobe (Nasdaq:ADBE) today released its 2018 online shopping data for Cyber Monday and the holiday week overall.Saturday and Sunday, November 24 and 25, set a new record as the biggest online shopping weekend in the U.S. ($6.4 billion) growing faster than Black Friday and Cyber Monday with more than 25 percent on each day.Top Cities by Spend: Denver had the biggest shopping baskets since Thanksgiving with orders averaging $163, followed by $157 in San Francisco, $156 in New York, $156 in Portland and $154 in the Seattle/Tacoma area.Adobe Analytics analyzes one trillion visits to U.S. retail sites, 55 million SKUs and 80 of the largest 100 U.S. web retailers* – more than any other technology company.Only Adobe’s analysis spans large, medium and small retailers across over 50 merchandise categories, powered by Magento Commerce Cloud, to provide the industry’s most accurate view of online shopping in the U.S. Companion research is based on a survey of more than 1,000 U.S. consumers in October 2018.