Ravi Krishnan to Lead Specialized Marketing, Sales & Communication Techniques to the Power Generation Market Pre-Conference Workshop at the POWER-GEN International 2014
Summary
The course is being offered for the 6th consecutive year and provides specialized strategies in marketing communications for suppliers of power generation and air pollution control equipment.Combining a mix of traditional and innovative techniques to reach out to a target market is a focal point of the pre-conference course which demonstrates how to leverage advancements in technology to positively impact lead generation and business development goals.The objective of the course will be to enhance company exposure & branding within target segments, lead & opportunity generation, and sales & business volume growth.Additionally, techniques identified in the course will focus on educating the participants on successful marketing tools & strategies that will ensure ongoing exposure and brand recognition to the target customer base that will result in a continuous stream of sales opportunities for their product or service in the power and overall energy industries.In addition to the power utility sector, professionals marketing equipment to facilities in the petroleum refining, pulp & paper, cement, steel, and other industrial markets will also benefit from this course.The objective of the course will be to enhance company exposure & branding within target segments, lead & opportunity generation, and sales & business volume growth.