Pentagrams new identity for Stereolabs repositions it from camera brand to AI leader
Summary
This grotesque style has a mechanical tone due to a strong sense of horizontality found in the flatter stroke trajectories of a, r, and s, combined with proportions and character features that hint at monospacing. The aesthetic is furthered by the use of the familys specific monospaced cut in moments that require a more technical touch, ensuring precision and clarity in conveying complex information. An exposed crossed-grid framework can be added to brand applications as a subtle graphic artefact and is present as the underlying digital environment in which software visualisations are built. Elsewhere, a vibrant Signal Green (SL-Lime) is chosen to bind the intelligence narrative together, providing an ownable digital colour that forms the DNA of the Stereolabs brand. To help Stereolabs effectively communicate how its product family can be configured into tailored solutions for its customers, Pentagrams design team crafted a comprehensive modular diagram language.