San Antonio Grocer HEB Announces New Digital Lab in Austin
Summary
Austin — HEB said Wednesday it is opening what the grocer calls an innovation center to house both HEB’s growing digital team and the staff of Favor, a delivery startup HEB purchased earlier this year.“This state-of-the-art space will be a hub for creativity and innovation as we continue to develop the ultimate digital experience for our customers,” Jag Bath, HEB’s chief digital officer and Favor CEO and president, said in a news release.HEB, which is headquartered in San Antonio, uses the Austin-based Favor to make e-commerce grocery deliveries.The innovation lab is the latest in a series of moves by HEB this year in response to shifting consumer preferences and an emphasis on making shopping experiences more efficient using new technologies.In addition to buying Favor in February , the store made Bath its first-ever chief digital officer , and added Mike Georgoff as chief product officer for HEB Digital.