Georgia Nurses Associations New Brand Delivers Increased Value to Members
Summary
Other programs enacted in 2017 include a partnership with Gwinnett Technical College, Indiana Wesleyan University and Grand Canyon University, an internship program for high school seniors through Shiloh High School, a back-to-school book bag drive, an ongoing Domino’s Pizza Fundraiser and the Spring Family Expo.Going forward, GNA will focus on adding value to members, increasing membership, and strengthening their relationships with corporations, healthcare organizations, industry associations, the public and schools of nursing.Throughout the leadership of former CEO, Mr. Marcus Downs, association members have gained added value through active legislative participation, member engagement, and membership growth.Georgia Nurses Association retained the branding and public relations firm, Impact Branding Consulting, Inc (www.ImpactBrandingConsulting.org) in December, 2016 to re-brand the organization.The full roster of member benefits may be viewed online at www.GeorgiaNurses.org.GNA passed and initiated several legislative initiatives, including the Nurses Licensure Compact, the Advanced Practice Registered Nurse (APRN) Study on Barriers to Practice, the Certified Registered Nurse Anesthetists (CRNA)’s authority to administer drugs, CVS’s expansion on the number of APRNs that a physician may enter into contract, and the Pre-Trial Intervention Program (PTIP)’s initiative to provide incentive to nurses in rural areas.Other programs enacted in 2017 include a partnership with Gwinnett Technical College, Indiana Wesleyan University and Grand Canyon University, an internship program for high school seniors through Shiloh High School, a back-to-school book bag drive, an ongoing Domino’s Pizza Fundraiser and the Spring Family Expo.All programs’ revenue support GNA’s mission to shape the future of professional nursing.Going forward, GNA will focus on adding value to members, increasing membership, and strengthening their relationships with corporations, healthcare organizations, industry associations, the public and schools of nursing.