iClick Interactive Partners with Palazzo Versace Hotel Dubai to Target Chinese Travelers with Stellar Results
Summary
HONG KONG--( BUSINESS WIRE )--iClick Interactive Asia Group Limited (“iClick”) (NASDAQ:ICLK), a leading independent online marketing and data technology platform in China, partnered with Palazzo Versace Dubai (Palazzo Versace), one of Dubai’s leading five-star fashion hotels, to develop a series of successful digital marketing campaigns targeting Chinese overseas travelers which has generated an 8,800% increase in traffic to their website.iClick has partnered with Palazzo Versace since 2017 continuing to help capture a bigger slice of the increasing number of high-spending Chinese travelers visiting Dubai who have an interest in luxury fashion branded hotels.The partnership has yielded significant results by increasing Palazzo Versace’s understanding of who these travelers are, specifically, their dynamics, profiles, key behaviors, how they access information and most importantly, how to effectively reach them.Yan Lee, Chief Product Officer and Head of International at iClick, said, “iClick’s in-depth understanding of Chinese travelers combined with our unrivaled technological ability and strength in executing digital campaigns ensured Palazzo Versace’s marketing messages were delivered by the most effective omnichannel strategy.” He added, “It was a pleasure to partner with Palazzo Versace and rewarding to see that through our support they were able to increase their brand awareness and grow their business in a market that is quite often a challenge for Western brands to penetrate successfully.”iClick also has unrivaled partnerships with Tencent, Baidu, Ctrip and over 2.4 million other Chinese websites and 105,000 mobile apps to help businesses effectively deliver their digital marketing campaigns.