5 keys to a killer recruitment marketing strategy
Summary
If youre an HR or recruiting leader in todays candidate-driven market, you are already well-acquainted with the downside of a low U.S. employment rate: It can seem impossible to fill open positions.Job advertisements also can come up short "if they fail to find [their] way to the places frequented by the potential applicant -- the communities, websites or social and mobile forums that cultivate large followings from people of common interests," Harris-Russell said."This means crafting a beautiful, sexy job description that inspires the potential employee reading it, challenging them but also providing an honest assessment of what it will be like to work on the position and why it will be great for them," Magalhães said."Finally, new AI technologies can help to automate manual and administrative tasks in the process, enabling recruiters to focus on building relationships and driving a positive candidate experience ."Companies that enact purposeful recruitment marketing strategies and measure their results will be those that win the battle for top talent and retain them as champions and advocates for their brands.