Adobe's Omniture purchase a decade ago, set stage for cloud shift, Experience Cloud
Summary
For instance, Walter Pritchard, an analyst at Cowen at the time, said Omniture looked "more like a stretch to us" since the companies sold to different buyers with business models often at odds with each other. "I was as perplexed as anyone trying to understand the move to acquire a Web analytics company, but was hoping Id get free PhotoShop as part of this," said Bates. Adobes pain as Wall Street cut estimates and worried about the license revenue hit made it easier for other software vendors to follow the blueprint. Since we run a global site, this editorial publishes on Monday at 8am AEST in Sydney, Australia, which is 6pm Eastern Time on Sunday in the US. It is written by a member of ZDNets global editorial board, which is comprised of our lead editors across Asia, Australia, Europe, and North America.