Blue Goji Acquires Interactive Fitness Holdings and Accompanying Assets of Expresso and CyberCycle Exercise Bikes
Summary
AUSTIN, Texas--(BUSINESS WIRE)--Blue Goji® announced that it has acquired the assets and intellectual property of fellow health and wellness technology company Interactive Fitness Holdings (IFH). Many of their innovative features – interactive games, virtual trails with steering, shifting and dynamic resistance, and its community-building tournaments – continue to lead the market today. Everything Blue Goji is creating and stands for represents a compelling, new movement that the industry should be excited about,” said Mark Urlage, Chief Revenue Officer / VP of Global Sales in a statement. And with the addition of Expresso and CyberCycle Bikes, Blue Goji will now serve the widest range of clients and end-users, regardless of age, gender, or physical condition. Therefore, Blue Goji believes that the best strategy of achieving and maintaining good health is to infuse cognitive challenges into our physical activities or vice versa.