DRINKS Acquires Electriq Marketing to Supercharge Alcohol E-Commerce
Summary
LOS ANGELES--(BUSINESS WIRE)--DRINKS, the leader in e-commerce alcohol, announced that it has acquired Electriq Marketing, a Shopify-focused digital retention and growth agency. DRINKS’ pioneering Wine as a Service (WaaS) platform enables the largest brands, retailers, and marketplaces to offer their customers nationwide home alcohol delivery with full regulatory compliance. DRINKS powers this new operating system for e-commerce alcohol with Artificial Intelligence, Machine Learning, Computer Vision, and Natural Language Processing to provide its partners with data-driven insights that generate personalized shopping experiences that drive customer loyalty. “Electriq is a strong, strategic fit for DRINKS and the combination of our companies will create an unrivaled solution to supercharge growth for the next generation of marketers in the $250 billion alcohol category.” Immediate impacts will be felt with the new Electriq division beginning to manage customer lifecycle marketing for The Wine Shop on the Instacart Marketplace and support onboarding efforts for new WaaS partners with Shopify-powered online stores. The companys innovative Wine as a Service (WaaS) platform enables its partners to bring adult beverages safely and conveniently to their customers across the United States in 1-2 days.