Truist seeks to gamify savings with mobile app acquisition
Summary
Truist Financial is building out its mobile banking offering by acquiring the consumer savings app Long Game. The app “creates distinctive user experiences and financially educates along the way,” said Ken Meyer, Truist’s chief information officer of digital channels and innovation. Twelve of the app’s software developers and managers, including Co-founder and Chief Executive Officer Lindsay Holden, are joining Truist’s innovation team and will remain based in San Francisco. Truist’s approach to the future of mobile financial services is similar to Long Game’s strategy back in 2015 when its app launched, Holden said. “We solely focused on the client experience of real financial progress — taking something that feels difficult and at times emotionally fraught and making it into something motivating, fun,” Holden said in an emailed statement.