DrivenIQ and Cartender Partner to Revolutionize Automotive Video Marketing for Dealers, Manufacturers
Summary
“We’re thrilled to combine our 500+ million 1st Party audience records with Cartender’s sophisticated automotive video technology to help marketers reach consumers who are in the vehicle ‘hyper-shopping-and-research phase’,” said Albert Thompson, CEO of DrivenIQ. It’s time to stop the guesswork and focus your resources on people who have visited you, know you, are in reach and ready to buy.” Collin Davis, CEO of Cartender, says successful video marketing hinges on quality data and advanced APIs. “The true power in Cartender’s ability to automatically generate video content at scale begins with the data source,” said Davis. We’re here to help marketers optimize their costs and reach the right buyers at the right time with the right content to achieve maximum success.” DrivenIQ is a data-driven intelligence technology firm. Cartender’s entire suite of video products empowers automotive marketers to enhance every step of the consumer’s car buying experience.