Manufacturing Website Design Agency Shares its Best Practices | Aha! :: Elliance Blog
Summary
Listed below are nine revenue, reputation and ranking challenges that your website should be able to help you solve: Above all, defend your core business while liberating new prosperity. Here are some smart features worth providing for your smart engineering-minded buyers: • Product catalog and services – as a quick reference to your offerings • Project galleries – to showcase your solutions in action • Markets served – to reduce their risk of buying from you • Customer stories, testimonials and third-party validations – to reduce their risk of buying from you • Auto-complete site search – to give quickest path to your products and services • Faceted search – to show depth and breadth of product (and service) offerings • Resource center – to provide convenient access to all your brochures and spec sheets • Customer portal – to enable customers to find answers to routine questions about their past purchase history, warrantees, add-ons, and a whole lot more If people can’t find you — your company, your products, and your services — they can’t buy you. Organic rankings (i.e. the top 10 natural search results) are clicked more, trusted more, and convert three-folds better than paid ads. Upstream ROI metrics include growth in demand, achievement of thought leadership, and increase in brand value. We’ve brought strategic smarts to create new inflection points helping clients realize their organizational destiny.