Parenting startup Joylet was selected for Techstars NYC
Summary
After starting life as a class project at Georgetown, startup Joylet was just picked for the 2023 winter class of the prestigious Techstars NYC.Joylet, a 2022 RealLIST Startups honoree, offers a baby gear rental service for parents of newborns and young children. Founders Natalie Poston and Alli Cavasino will take part in the three-month accelerator with 11 other startups, culminating in a demo day on Feb. 15. Joylet was the only startup selected from the DMV area.Techstars NYC has a proud tradition among the very top and highest regarded accelerators in the world since the launch of the program in 2011, and were thrilled to continue that tradition with this exciting group of talented founders, Managing Director of Techstars NYC Jordan Fliegel said in a statement. The startups Newborn Bundle of Joy product, which supplies parents with all the gear theyll need for a newborn and swaps it out as children age, was named an honorable mention in FastCompanys 2023 World Changing Ideas Awards in May.Parents are faced with so many choices on products that its overwhelming, Poston said, and Joylet wants to be the authority in that space.Weve really, in the last year, found our voice and have been able to be a big resource to parents, she told Technical.ly. Joylet currently serves the DC area and has started to move into Baltimore, but the founders especially want to double down on the mid-Atlantic region and become the place to go for parents in that region.Its really reimagining the product to position ourselves as the guide that is bringing parents through this journey of their childs development and being more of a resource, Cavasino said.