Tug Scoops Prize for Best Use of Search at The Direct Marketing Association (DMA) Awards
Summary
Its annual awards ceremony celebrates innovation, creativity and best practice in all aspects of marketing, including digital.Tug used a series of online ads to engage blue badge holders looking for days out and disability friendly activities, accessible venues, jobs and accommodation.The DMA Awards judges were very impressed with Tug’s ability to reduce CPA by 91% (from £18.37 to £1.52) while improving conversion from 4.2% to 17.33%.The campaign required activity outside of traditional PPC.Tug used a series of online ads to engage blue badge holders looking for days out and disability friendly activities, accessible venues, jobs and accommodation.PPC was a vital channel as online activity had to work with offline.Tug’s Managing Director Nick Beck said“We are thrilled to win this prestigious award.