Customer Experience Emerges as Critical Factor, Along with Innovation, Boosting Brands in the 2019 BrandZ™ Top 100 Most Valuable US Brands Ranking
Summary
The ground-breaking BrandZ study ranks the most valuable US brands, analyzes their strengths, and identifies the key forces driving growth in this dynamic and complex market.Beth Ann Kaminkow, CEO of Kantar Consulting Brand & Marketing Americas continued: “Customer experience is now the greatest amplifier of value growth.Nike’s promotion of controversial celebrities known for taking a stand, such as Serena Williams and quarterback Colin Kaepernick, has helped reinforce consumers’ strong emotional connection with Nike.The ranking combines rigorously analysed financial data from Bloomberg and Kantar Worldpanel with the opinions of over 164,000 America consumers gathered for over 1,500 brands in nearly 130 categories.The suite of BrandZ brand valuations and reports also includes China, India, Latin America, Brazil, Spain, UK, France, Germany, Australia, South Africa and Italy.
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