Daymark PR Survey Shows Vast Majority of Australians Class Themselves as Low or Middle Income
Summary
“The survey highlights the need for policy makers to be more precise in the way they refer to the income status of a household to avoid setting unrealistic expectations.The Daymark Community Monitor sought to investigate who in Australia think they are low and middle income.Household income is being used to describe certain sections of the public and it is not clear whether those messages are being accurately received.“For instance, when governments say a policy initiative will apply to low and middle income households many more people believe it will apply to them than is actually the case.“The survey highlights the need for policy makers to be more precise in the way they refer to the income status of a household to avoid setting unrealistic expectations.“The survey also has importance with respect to how Australians appreciate their status relative to others.Overall it shows that we are better off than we generally think we are,” Mr Peters said.The Daymark Community Monitor sought to investigate who in Australia think they are low and middle income.Over 1500 respondents were asked questions pertaining to their status of income (low, medium, high) their perception of the earnings of low, medium and high income households, as well as the proportion of Australians on low incomes and the proportion living on high incomes.About Daymark Community MonitorDaymark is a specialist public relations agency which helps clients navigate their way through tough reputational issues.This survey is the second in a regular series of “community monitors” that looks at the community view of emerging public issues.The sample was evenly spread by State population share, gender and income.For further information or to request a copy of the full survey results, contact:Richard Petersrichard.peters@daymarkpr.com.auM 0438 582 919http://www.daymarkpr.com.au/### Contact Information Daymark PR Richard Peters +6199228610 Daymarkpr.com.au Click here to view the list of recent Press Releases from Daymark PR Promote Your Business Press Release Pricing Email this page to a friend