HelloFresh Acquires Factor75, For Up To USD277M
Summary
Its menu of breakfast, lunch and dinner options feature Keto, Paleo, low-carb, vegetarian, plant-based and high protein meals that can be heated in the microwave or oven and are ready in minutes. This acquisition brings together HelloFresh’s global market expertise in delivering fresh ingredients to customers’ homes across 14 countries with Factor’s ability to provide ready-to-eat meals. With the addition of Factor to its existing US brand portfolio – comprised of HelloFresh, EveryPlate and Green Chef – customers will benefit from a diverse meal offering for every need. Due to the complementary nature in product offerings, the acquisition of Factor will drive supply chain and operational synergies for both companies. Founded in Berlin in November 2011, HelloFresh SE is a meal-kit company and operates in the U.S., the United Kingdom, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland, Canada, New Zealand, Sweden, France and Denmark.