OAG Recognizes Baarb for its Innovative Deployment of AI in Travel
Summary
Baarb’s solution, BaarbPro, uses AI to tailor search results based on consumer preferences, allowing travel brands to increase the probability of conversion by offering more relevant recommendations.OAG will provide Baarb with its Data Solutions Startup Package, which enables tech innovators to easily and seamlessly integrate OAG’s intelligence into applications and systems.“Billions of critical decisions are made across the travel ecosystem every single day – and they are all powered by information, intelligence and analytics,” said Vipul Nakum, CPO at OAG.“We believe the greatest impact for AI going forward is in vertical specific applications, and we’re honored to be recognized by OAG for the innovation we’re bringing to the travel industry,” said Barbara Parshall, Co-Founder and CEO of Baarb.We partner with some of the biggest global brands, airports, airlines, travel operators, and fast-growing start-ups to design the best services available today, and the finest innovations of tomorrow.
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