Why Wellies Are Producing Sales at Freds
Summary
Tony believes that if the product offering is quality and the brand name is strong, customers will continue to shop both online and on the high street.The business was started last January by chance after Tony left his role with a sport’s medical company in Lincoln, where he helped to win the E-business Award in 2006.“I was in the pub when I was approached by a local supplier of clothing, who asked if I would like to sell their range on the Internet.When thinking of a name for the company, it was Tony Ryder’s fiancée, Caroline, who shouted out ‘Fred’s’ during a family meal, a name that is now seen by thousands of visitors to their website each every day.The achievement of hard work by both Fred and Tony Ryder has paid off with first quarter increase in turnover in line with the 32% projected.“We are on course for a substantial increase in turnover this year, solely online”, said Mr Ryder.“We have introduced new brands and new designers to the website to offer the consumer more choice and more affordability in these challenging times”.The company, which hasn’t ruled out a high street presence in the future, has seen strong sales regardless of the current credit crisis.“We hope to launch an Autumn/Winter 2008 range which is very exciting”, explained Ryder, “and who knows, maybe I could win another E-business Award, this time for Fred’s!”### Contact Information Freds Clothing Tony Ryder 08000842905 www.fredsclothing.co.uk Mobile: 07887930132 Direct Line: 01522 569936 Click here to view the list of recent Press Releases from Freds Promote Your Business Press Release Pricing Email this page to a friend