Marketing Insights Experts Announce the Launch of Gen2 Advisors Aiming to Transform How Marketers and Insights Professionals Leverage Innovation to Understand Consumers
Summary
“With the increasing amount of touch-points such as Facebook, Twitter, email, blogs, customer ratings, smartphones, gaming, etc., the days of simply conducting a phone survey to learn what consumers thought about your brand are forever changed,” says Leonard Murphy, Gen2 Advisors Senior Partner who has been regarded as the most prolific expert in the application of technology to marketing insights.Through syndicated reports, advisory services, and consulting engagements, we present emerging management, applications and technology in a systematic overview, and tell you how to apply it to your individual business.New York, NY, November 13, 2012 --( PR.com )-- Leonard Murphy, Gregg Archibald, Jason Anderson, Bill Weylock and David Bernstein, who have over 100 years of combined experience in marketing, research and insights, have announced the launch of their new firm, Gen2 Advisors.Gen2 Advisors promises to help overcome that challenge via thorough reports on specific topics impacting the insights function, advisory services and consulting engagements.“With the increasing amount of touch-points such as Facebook, Twitter, email, blogs, customer ratings, smartphones, gaming, etc., the days of simply conducting a phone survey to learn what consumers thought about your brand are forever changed,” says Leonard Murphy, Gen2 Advisors Senior Partner who has been regarded as the most prolific expert in the application of technology to marketing insights.“We believe that with this change comes a proliferation of technologies that can be employed to help with the job of understanding consumers.Through syndicated reports, advisory services, and consulting engagements, we present emerging management, applications and technology in a systematic overview, and tell you how to apply it to your individual business.