Marketing tools and education now available free to woman, minority, and veteran-owned businesses via The Orbiter Project
Summary
Now entrepreneurs in need and nonprofits will receive digital marketing education, tools, and community resources free of charge.But many of our customers were looking at marketing automation software as a plug-and-play solution to their problems and that was never the intention,” said Erik Wolf, former ORBTR CEO and now serving on the Board of Directors for The Orbiter Project.“If you’re trying to bake a cake, owning a terrific mixer is obviously helpful,” Wolf says, “but you also need a strategy for the entire cake-making process: you have to know what ingredients you need, and how and when to use them.“It’s not our intention that small businesses will suddenly stop hiring agencies, consultants, and developers altogether,” according to Greg Bond, formerly an ORBTR Integrator and now an Orbiter Project Board Member, “but rather that entrepreneurs will enter the process with a blueprint for success, a clear idea of what they are looking for, what they want to achieve and what the pathway to success looks like whether their intention is to manage their own marketing, outsource, or a combination.”“We consider ourselves more than a software company,” says Michael Shihinski, an Orbiter Project Board Member and developer, “and we also know customers still want to purchase our tools, so we didn’t want to change that.