Zendesk Introduces Sales Force Automation Tool Zendesk Sell
Summary
Sell stems from Zendesk’s acquisition of FutureSimple Inc., the company behind Base, in September 2018, and marks the first step in integrating the sales force automation software into the Zendesk family of products.In addition to a new name and logo, Sell is launching with new core SFA capabilities added since the acquisition, including simplified collaboration via at-mentions, and customizable performance dashboards.“Delivering a great customer experience is a team effort, requiring integrated tools,” said Matt Price, senior vice president and general manager for Zendesk Sell.Sell launched alongside Sunshine , Zendesk’s new CRM platform that enables businesses to connect and understand all their customer data, wherever it lives.With Sunshine, Sell gives businesses the benefit of information that flows seamlessly between support, sales, and other functions, resulting in a single conversation with customers and better alignment between teams.
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