Zendesk Launches Sunshine, an Open and Flexible CRM Platform
Summary
SAN FRANCISCO--( BUSINESS WIRE )-- Zendesk, Inc. (NYSE: ZEN) today launched Sunshine, an open and flexible customer relationship management (CRM) platform built completely in the public cloud on Amazon Web Services, Inc. (AWS) .“It’s time to break free from CRM platforms that think they’re the center of the universe and lock you into an outdated view of the world,” said Mikkel Svane, Zendesk founder and CEO.“The Zendesk platform gives us the ability to adapt to our customers’ changing needs and expectations,” said Gerardo Soto, director of innovation at Stanley Black & Decker.With Sell, information will be able to flow seamlessly between support and sales on the Sunshine CRM platform, resulting in a single conversation with customers and better alignment between teams.Custom Objects allows companies to collect additional relevant information like products owned, equipment rented, or even telemetrics from a connected car from outside sources, then store this data directly within Zendesk.
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