Travel Tech Company Sojern Raises $120M in Funding

Funding Rounds

▤ Summary

Sojern , a San Francisco, CA-based travel tech company, raised $120m in funding.As part of the transaction, TCV general partner Woody Marshall joined Sojern’s Board of Directors.The company offers a scalable model for driving bookings through a combination of programmatic display, video, social, mobile and native advertising tailored to reach travel audiences as they move through the process of planning and researching an upcoming trip.Sojern has closely followed trends in travel marketing, acquiring Facebook and Instagram Marketing Partner Adphorus in late 2017, testing into connected TV, and making its real-time audiences available to top clients via a programmatic in-house offering.Clients include 93 percent of the world’s Fortune 500 travel companies and thousands of independent hotel properties and local tourism providers.

$ Funding

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Amount $120.0M Total raised
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Date November 13, 2018 Announcement date
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Investors Sojern Lead investors
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Company http://www.traveltech.pl Funded company

▥ Classifications

industries
Hospitality
applications
AI & Machine learning

◇ AskAI Classifications

Labels
Travel marketing software SaaS Advertising technology

▦ Linked Companies

Sojern
$10M to $25M