Creating Clear and Intentional UX | Loop11

▤ Summary

But this just adds to the addictive process whereby users are simply taking mindless actions and aren’t necessarily connecting with the design or the brand. Our brains have essentially undergone a sort of remodeling in the past several years due to over-exposure to digital technologies and addictive interfaces. This leads to our “lizard brain” or limbic system taking over, which results in more actions being taken based on instinct as opposed to rational making. Instead of a user landing on a page and mindlessly scrolling from top to bottom, it’s important to create a clear visual hierarchy that encourages them to stop and do things in a more specific order. We want users to start taking more thoughtful actions as it will not only lead to better experiences but will also build better relationships, ensuring higher retention rates.

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