Kyrie Irving Announces Investment In KICKS CREW, The World's Fastest-Growing Sneaker Community And Marketplace - PR Newswire APAC
Summary
8x NBA All-Star Joins Startup as Chief Community Officer, Kicking Off 11 Days Of Giving Philanthropic Initiative with ANTA Shock Wave 5 GiveawayNEW YORK, Dec. 12, 2023 /PRNewswire/ -- KICKS CREW, the leading global digital marketplace for authentic sneakers and apparel, announces an investor partnership with international basketball athlete, artist, and actor Kyrie Irving today. His efforts will extend globally, including initiatives and projects to positively impact the Middle East and Africa, embodying a broader social and cultural engagement vision. Kyrie Irvings first signature shoe with ANTA is expected to launch in the first half of 2024.Launched in January 2021, KICKS CREW is a trusted global marketplace with the broadest selection of sneakers and apparel. KICKS CREW operates on a unique business model by only directly working with verified retailers and brands to ensure authenticity is at the source for customers. With world-class investor backing (Gobi Partners, AEF, and Pacific Century Group), KICKS CREW emphasizes community engagement and accessibility by offering a borderless shopping experience to millions of users worldwide.Kyrie Irving is a professional basketball player in the NBA on the Dallas Mavericks.