Education ProNetwork Leverages EduMaximizer, Increases Lead Delivery...
Summary
Since 2011, the company had been utilizing a market-leading dialer and internal systems to meet client lead generation goals, but recognized the need for deeper business intelligence and the ability to build new campaigns faster.“Our customers’ growing needs require us to move swiftly and strategically in this space,” said Zachary E. McCarthy, Chief Marketing Officer at Education ProNetwork.It has impacted the company’s ability to make important process decisions around campaign management, lead quality and revenue.Founded in 2011, Education ProNetwork helps prospective students discover accredited online and campus-based degree programs from schools and postsecondary institutions across the globe.The proprietary SaaS tool streamlines the entire call center process and is the leader in EDU lead generation technology.