What an Insider Reveals About Apple's Design Secrets
Summary
Entrepreneurs who want to replicate the recipe that helped Apple become the world’s first $1 trillion company will find some of the secret ingredients in a new book by its former principal engineer.In his new book, Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs , Kocienda reflects on the collaborative culture at Apple that helped foster innovation and excitement for both employees and consumers.He visited the Knowledge@Wharton show on SiriusXM to talk about his experiences and what other companies can learn from the magic created by the late Apple co-founder Steve Jobs.The keyboard was going to be in software, pixels that could get out of the way when you weren’t typing, to open up the device for apps, looking at full screen photos, playing games and all of the things that we have come to expect from our smartphones.But when the hardware and the software and the personal connection that you have to these devices all come together to maybe notice when you might be in danger of having a heart attack and maybe get you some medical attention, that’s a pretty remarkable step forward in what we can expect from these gadgets.
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