NewSpring invests in Messagepoint
Summary
TORONTO–(BUSINESS WIRE)–Messagepoint, a leader in developing and delivering innovative software and services within the Customer Communications Management (CCM) market, announced today that private equity group NewSpring has invested in Messagepoint.“Businesses are seeking innovative solutions that make content creation easy and intuitive, and that require significantly less professional IT involvement,” commented Brian Kim, NewSpring Principal.Messagepoint provides non-technical business users with intelligent control over complex content to create more personalized, relevant, and timely customer communications in regulated industries such as financial services, insurance, and healthcare.The Company’s hybrid-cloud platform enables businesses to produce optimized customer communications at scale across a variety of distribution channels including print, email, mobile, and web.Additionally, Messagepoint is a differentiated leader in the CCM space as it combines a user-friendly interface with advanced content management capabilities powered by machine learning and artificial intelligence to make it easy for users to ensure the right message goes to the right customer through the right channel.