UK winners and losers in digital tech
Summary
Telecoms companies demonstrated consistency in their scoring, with the UK operations of EE , O2 , Vodafone and Virgin at similar levels in their digital maturity.However, there was a wide range, with companies such as Amazon and Asos clearly leading the way in digital maturity among retailers, and others featuring at the lower end of the rankings.High scores here show that UK companies understand the needs of their consumers, and are providing customers with detailed, visual information to facilitate online sales.High-scoring companies such as Boohoo.com (ranking top), Missguided and Asos harnessed their social media channels to drive engagement and brand awareness.However, while this shows UK firms, as a group, have made the right tactical digital investments, the UK’s overall calibre is let down by companies below the top 10 ranking.
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