Bärta Seeks SEK 3M for Alt Meats Made From Fermented Swedish Peas Following 26% YOY Growth
Summary
Subscribe today and enjoy a wide range of exclusive perks to gain a competitive edge in the vegan business world!Swedens B\xe4rta is aiming to raise up to SEK 3 million (around $277,000) in an ongoing funding round conducted via fundraising platform Pepins.Several investors including Kale United, Aggregate Media, and Michel Brack\xe9 have already participated. It comes after unit sales of the brands meat alternatives, which are made from organic fermented Swedish peas, increased by 26% year-on-year in the first quarter of 2023.B\xe4rta describes its plant-based meats as premium vegan products with a high nutritional value, a rich flavour, and a very low environmental impact. Most of the products have a very simple ingredient list, featuring peas, fermentation cultures, rapeseed oil, and sea salt.The meat alternatives are already available at retailers across Sweden, including COOP, ICA, City Gross, Hemk\xf6p, and Willys. Food service outlets can order the products through major wholesalers such as Martin & Servera, Svensk Cater, and Gr\xf6nsakshallen Sorunda.Sweden is increasingly working to make more use of homegrown ingredients, aiming to meet the demand for plant-based products without relying on imported soy. Its good for our members, active Swedish farmers, for food producers and for consumers, who will benefit from having more Swedish and sustainably produced products to choose from, said Magnus Kagevik, Group President and CEO of Lantm\xe4nnen.The funding round will run until July 14.