Adtech startup EDO attracts $12 mln Series A
Summary
The new capital will enable EDO to scale up its national sales and analytical coverage, technical talent and new product development, with a focus on building new data sets to reveal actual consumer intent across live and non-live TV ads.They recruited an initial team of top engineers and data scientists from Nadler’s Harvard network and media veterans from Nielsen and NBCU, including EDO’s CEO Kevin Krim, the former head of CNBC Digital, who had earlier driven Comcast’s investment in Kensho.When you take a guy like Kevin Krim with two decades of experience navigating the dynamics of advertising pricing metrics across the NY media and Silicon Valley technology landscapes, and team him up with some of the smartest and most sought after engineers and data scientists of their generation, you can move very quickly beyond what the industry incumbents are offering.”Not because of our past collaboration, but because he has a unique track record of successfully identifying companies disrupting legacy industries via application of advanced data analytics, among them DataLogix, Kensho, Legendary and Brightcove.The company is an innovative leader in applying world-class data science and unique behavioral metrics to help its clients – marketers, TV networks and movie studios – generate greater value from their creative efforts and media investments.
Funding
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