Best Online Apps to Be Named by Web Marketing Association
Summary
“Online apps are an effective advertising tool to build brand awareness and engage consumers where ever they may be,” said William Rice, president of the Web Marketing Association.Past top winners in Interactive Applications format include: Year - Entry Name - Winner 2015 Caines Quest Jupiter Ascending - Thinkingbox 2014 Egg Beaters Benefit Calculator - POSSIBLE 2013 Manulife Ride to 65 - Manulife Financial 2012 Beef Equity Heres the Beef - Wendys and The Kaplan Thaler Group 2011 Toyota Sponsafier - Saatchi & Saatchi LA 2010 Apple Jacks Gliders - Biggs|Gilmore Interactive agencies that win multiple awards will also be in the running for Top Agency Award.Companies or agencies wishing to nominate their work for consideration may do so at http://www.iacaward.org before the deadline of January 29, 2016.“Online apps are an effective advertising tool to build brand awareness and engage consumers where ever they may be,” said William Rice, president of the Web Marketing Association.The deadline for entry is January 29, 2016 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.In addition to online apps, IAC Awards will be presented within each of the industry categories and advertising formats such as:Social MediaWeb sites (including microsites and landing pages)Online ads (including banner, pop-up or interstitial)Rich media adsEmail message campaignOnline newsletter campaignMobile apps and websitesIntegrated ad campaignOnline Video“We believe that winning an industry specific award is more valuable to the participant.It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.Past top winners in Interactive Applications format include:Year - Entry Name - Winner2015 Caines Quest Jupiter Ascending - Thinkingbox2014 Egg Beaters Benefit Calculator - POSSIBLE2013 Manulife Ride to 65 - Manulife Financial2012 Beef Equity Heres the Beef - Wendys and The Kaplan Thaler Group2011 Toyota Sponsafier - Saatchi & Saatchi LA2010 Apple Jacks Gliders - Biggs|GilmoreInteractive agencies that win multiple awards will also be in the running for Top Agency Award.