City University of New York team wins first GfK NextGen Hackathon Competition
Summary
Each team had 5 minutes to present its findings and another 5 to field questions from a panel of judges – GfK clients acting as mentors to the students, as well as GfK’s own data science experts. The winning CUNY team – which takes home a $5,000 cash award – delivered a strong combination of specific recommendations, clear data support, and presentation skills. For 2019, GfK North America reimagined its annual NextGen Competition – which previously focused on traditional research methods – as a 10-day hackathon, in which students mined raw data sets for relevant insights and then converted them into business guidance. The change reflects a radical transformation in market research, in which data integration and predictive analysis now play dramatically larger roles. Innovative research solutions provide answers for key business questions around consumers, markets, brands and media – now and in the future.