How generative AI is put to work in business applications | Computer Weekly

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Generative AI, otherwise known as genAI, is a digital tool that can be trained to produce text, imagery, audio or synthetic data from a series of prompts. Jeremy Hunt, the chancellor of the exchequer, unveiled a £500m AI investment fund to boost the UK’s artificial intelligence and quantum computing capabilities. “By integrating ChatGPT, Mercedes-Benz can further improve its established MBUX voice assistant and to continuously expand it,” says Alexander Schmitt, head of speech technology at Mercedes. “I believe that everyone will be able to create gaming environments and characters in real time using text visualisation bases, with some kind of cognitive stable diffusion.” Content creation, such as scripts, is likely to be massively impacted by generative AI. “Its important that any vendors we work with - and a lot of them already have these protocols in place - make sure they are constantly prompting and testing the model,” says Kenneth Deeley, senior engineering manager for conversational AI at BT.

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