Project Eaden Lands €10M for Vegan Steak That Eliminates 'Every Single Reason' for Animal Meat
Summary
Wilmking co-founded Project Eaden last year with materials scientist Dr. David Schmelzeisen and Mymuesli founder Hubertus Bessau.Weve built a highly-motivated team of professionals to further develop our unique, proprietary technology over the past nine months, including tissue engineers, food technologists, material scientists, and culinary professionals, Wilmking said.Carl Fritjofsson, General Partner at Creandum says that eating meat is associated with excessive land and water usage and unsustainable levels of greenhouse gas emissions. But, for most people, its simply too much of a pleasure to give up on, he says.Until today, existing plant-based options havent solved this dilemma, as they lack compelling taste, texture, and look despite higher prices. Thats why were so excited to lead this round, which is one of the largest in the European plant-based meat tech sector, Fritjofsson said.Project Eaden is meaningful innovation at its best, representing our mission to back world-class teams with a maximum possible footprint. We are happy to continue our long collaboration with the team, said David Rosskamp, founding partner at Magnetic.Project Eaden says its bio fiber technology recreates the taste, texture, and appearance of animal meat. We intend to fully recreate and even improve on the sensory profile and the overall pleasure people experience when they eat meat.Bessau says a delicious plant-based steak isnt only associated with benefits for the consumer market, but also for the planet because livestock are responsible for six percent of all greenhouse gas emissions, he said.