Heineken Renews Multi-Year Sponsorship As The Official Beer Of Major League Soccer
Summary
To get a sense of key moments Heineken and MLS have brought to fans in their quest to take the sport of soccer to new heights, check out the stats from the first four years of the program:Heineken has led more than 2,000 recycling and safe driving efforts at stadiums nationwide as part of its goal to help Brew A Better World through our soccer initiatives.In the U.S. our partnership with MLS has helped drive the sports rapid expansion and growing popularity," said Felix Palau, Senior Vice President of Marketing at Heineken."Our partners at MLS are some of our most important globally, and we cant wait to continue bringing fans closer to the game they love, with a Heineken in hand.""Heineken has a natural and global connection to the sport of soccer and continues to build deep relationships with fans through celebratory moments and their love of the beautiful game.