Home essentials brand Parachute attracts $30 mln Series C
Summary
Founded by Ariel Kaye in 2014, Parachute has quickly established itself as a category leader, offering premium quality, responsibly manufactured bedding, bath, table linens and other home decor.Growth Partners has had remarkable success in the consumer sector – optimizing and scaling brands globally while also providing resources and expertise in product, technology and other key departments.“The Parachute team has done an incredible job of understanding their customer, curating and developing superior products, and building an impressive brand and business that we think will stand the test of time,” said Ben Macpherson, Co-CEO.As Parachute continues to provide a meaningful, consumer-first approach to its omni-channel sales strategy, the brand is focused on growing with customers at every major life stage.Established by Ariel Kaye in 2014, Parachute has pioneered a new casual aesthetic and distinguished itself as a category thought leader, inspiring and educating customers through compelling storytelling and experiences.
Funding
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