New Laws of Web 2.0 Must Guide Marketing Communications Today
Summary
Mallen told Chamber President Ward Todd that today we are experiencing a major change in the techniques of communicating to the marketplace.Based in Kingston, JMC is a global firm with affiliations and partnerships with dedicated professionals and organizations around the world.Traditional PR, advertising and promotions are still needed to compete and grow, but they must now be augmented with content-based Web publishing techniques.So says John Mallen, CEO of JMC Marketing Communications & PR in an interview to be broadcast in the Hudson Valley this week as part of the Ulster County Chamber of Commerce weekly radio program.JMC will co-sponsor the Chamber’s Sept. 19 Business After Hours Mixer at The Emerson of Woodstock with Save-On Party Centre.Mallen told Chamber President Ward Todd that today we are experiencing a major change in the techniques of communicating to the marketplace.The change is from placement of ads (as paid media) or publicity (as earned media) to publishing useful information that customers are interested in learning.JMC will kick off celebration of its 20th anniversary at Wednesday’s event, said JMC Vice President and General Manager Sylvia Murphy.