Edutainment Brand Mrs Wordsmith Raises $11M in Funding for U.S. and China Expansion
Summary
LONDON--( BUSINESS WIRE )-- Mrs Wordsmith , whose illustrated and animated word products are transforming the multi-billion dollar education industry, has raised $11 million in a Series A funding round to support expansion in the U.S. and China markets.Historically, proceeds from the Seed Round were invested in building its team of story artists under Hollywood Art Director Craig Kellman to produce an inventory of thousands of illustrated words.The company has also invested over 5,000 hours, with three machine learning specialists led by Rob Koeling from Benevolent AI , and supported by Professor Ted Briscoe of Cambridge University and Swiftkey, to build a word curation engine.And the SSIF, a strategic government school improvement fund, has recently awarded the Cambridgeshire local authority a grant of £47,000 (approximately $61,000 USD) to provide Mrs Wordsmith materials and training to 88 classrooms.Launched in 2016 from her kitchen table and now distributed globally, Sofia Fenichell designed Mrs Wordsmith to transform the way young people retain and use the vocabulary that drives literacy and academic success.