Death by a Salesman (Part 4)
Summary
We can acquire related companies or properties, we can accurately forecast growth, and we can enter new sectors with incentives to crush potential competitors. New hardware, software, media content, whatever – we know where we are going before we begin.” I leaned back in the seat and said, “That sentence made my head hurt and doesn’t sound like much fun.” “My old world became less fun with every passing year.” “So, you got nothing for me on the horse racing front?” “Maybe a little something. I jotted down a few suggestions he mentioned.” I gave an eye roll, “Now, this sport is a grudge product?” He pulled out his phone and began to read off his screen, “The first idea he sent was not a surprise. Higher purposes, such as supporting a charity, will make it easier to find people to invest in a difficult product or service.” I did a little TomTom rift on the steering wheel and shouted, “Dude, that is one of my ideas. Tell stories about common characteristics or aspirations the customers have about some successful role models or peers they might know.” “Stories, charities, and make it cool.