Ballad Health, LIFT Healthcare Recognized by Ad Age and Modern Healthcare for Excellence in Digital Primary Care Marketing
Summary
Understanding the need to create an integrated marketing plan capable of targeting the right audiences to make a meaningful impact quickly, LIFT and Ballad Health partnered to curate data from a variety of sources—including diagnosis codes, demographics and consumer intelligence data supplemented by mixed-methods consumer/market insights with a rich ethnographic backbone—to inform a human-centered omnichannel marketing strategy. "At LIFT Healthcare, we strive to leverage human understanding to design marketing and patient support programs that engage, educate and empower consumer competency. Notably, LIFT was able to confirm and validate the effectiveness of Ballad Healths marketing investment through their MarketIMPACTTM platform—a powerful and bespoke campaign measurement toolset capable of providing healthcare marketers with clear and defensible return-on-investment metrics by drawing clear connections between ad exposures, clinical encounters, and financial impact in a privacy-safe and HIPAA compliant environment. "By creatively leveraging innovative tools and consumer intelligence, our health system can now operate with greater confidence that our resources are being utilized most strategically, effectively and efficiently, all to the benefit of our communities by increasing access to healthcare for those who need it most." LIFT Healthcare is a full-service marketing solutions firm serving hospitals, health systems, medical device companies and the pharmaceutical industry.