CORRECTING and REPLACING GRAPHIC New Global Study Shows Steady Growth and Expanding Use of Embedded Video for Customer Engagement
Summary
Three of the top four use cases cited by respondents involve organization-to-customer communication, including technical support, customer service engagement, and video-assisted sales.The survey also shows that experienced users chose Communications Platform-as-a-Service (CPaaS), the type of service provided by Vidyo’s vidyo.io TM offering, as the preferred development method for embedded video.The top reasons for this were CPaaS’s customization options, fully hosted service, and short implementation time.“With so many developers telling us that video communications is important, it’s instructive to note why they choose CPaaS over other solutions,” said Tsahi Levent-Levi, owner of BlogGeek.me.“That it’s customizable, fully hosted, managed, and scales automatically all speak to the reduced cost and time to implement.
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