Return Path Launches AI-Powered Solution to Improve Inbox Placement and Boost Subscriber Engagement
Summary
NEW YORK--( BUSINESS WIRE )--Global data solutions provider Return Path today announced a groundbreaking new addition to its robust suite of email deliverability and optimization product offerings.Leveraging Return Path’s advanced analytics capabilities, Dynamic Optimization utilizes the individual client’s ESP data to provide customized sending recommendations designed to solve specific email marketing problems like low inbox placement and subscriber list fatigue.“Every email marketing program is unique, which means that challenges like low inbox placement or a high unsubscribe rate require more than generic best practice advice,” said Scott Ziegler, vice president of product management at Return Path.Sending Priority: Major mailbox providers like Gmail and Microsoft rely heavily on real time engagement data as part of their filtering algorithms, which can make inbox placement more difficult.We believe that AI techniques like advanced analytics and machine learning can liberate marketers from complex data analysis, allowing them to focus on more important aspects of their job,” continued Ziegler.
Classifications
AskAI Classifications
LabelsLinked Companies
