Stantt CEO Thinks Its Approach to Selling Men’s Wear Fits Just Right
Summary
To connect guys with a shirt that fits well, the men’s wear startup created a database of “tens of thousands” of body scans.Hornbuckle says the company can suggest the correct size—they are named after streets in Manhattan—using just three measurements: chest, waist, and sleeve.Earlier this year, The Black Tux, which offers formal wear rental for men and bills itself as the men’s version of Rent The Runway, reportedly raised $30 million from investors such as TZP Group.Knot Standard, which sells custom suits, creates a 3-D image from a man’s measurements in order to make digital patterns.“We decided to build a portal that would liaise between customers and old world tailor shops,” founder and CEO John Ballay told Forbes in an interview last year.
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